Touristischer Wachstumsmarkt „Single mit Kind“. Marketing-Konzeption fuer einen Spezialreiseveranstalter

And there are no continuous straight lines in the building anywhere.) While certain parts of Europe and Japan are still building their first all-purpose supermarkets, the United States has already leaped to the next stage – the creation of specialized super-stores that widen still further (indeed, almost beyond belief) the variety of goods available to the consumer. In Washington, D.C., one such store specializes in foreign foods, offering such delicacies as hippopotamus steak, alligator meat, wild snow hare, and thirty-five different kinds of honey. The idea that primitive industrial techniques foster uniformity, while advanced automated techniques favor diversity, is dramatized by recent changes in the automobile industry. The widespread introduction of European and Japanese cars into the American market in the late 1950's opened many new options for the buyer – increasing his choice from half a dozen to some fifty makes. Today even this wide range of choice seems narrow and constricted. Faced with foreign competition, Detroit took a new look at the so-called "mass consumer." It found not a single uniform mass market, but an aggregation of transient minimarkets ...»