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Dogs and DemonsIn Japan, there is so little understanding of sign control that Hitachi has even made a deal with the Cultural Agency to place advertisements beside all buildings designated as National Treasures or Important Cultural Properties. In Kyoto, you will see scores of metal Hitachi signs placed prominently in Zen gardens and before the gate of every historical temple and pavilion. A short walk through the grounds of Daitokuji, the fountainhead of Zen arts, yields a count of no fewer than twenty-five Hitachi signs, with four in one sub-temple, Daisen-In, alone. Other East Asian cities-Singapore, Kuala Lumpur, and Hong Kong-go far beyond Bangkok in regulating advertisements; Jakarta boasts some of East Asia's best sign control through a taxation policy that makes the raising and maintenance of large ads expensive. In Japan, in contrast, architects learn nothing about signage in their university courses. During the 1980s, the concept of «visual pollution» spread through the international design community, and attention began to be paid to observations that bright, flashing lights disturb the peace of residential neighborhoods, garish signs lower the tone of five-star hotels, fluorescent lights destroy the romance of parks at nighttime, and towering billboards detract from the beauty of scenic countryside ...» |
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