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Take Back Your Government!Better yet, get it done professionally. Don't try to say much on a sign. Make it brief, then make it briefer. Never mention your opponent's name on signboards, in ads, nor in literature. Train your workers never to mention him by name - call him the opposition candidate if forced to refer to him at all. Don't let Mr. Upright speak his name, even when referring to him. If your district is large and has a low-powered radio station with a good local following you may want to hire spot plugs, to be scattered through the day's programs. Make them short - five to ten seconds - and have several different wordings, all simple. Careful phrasing will permit you to use Mr. Upright's name three times in a ten-second plug. Here is a rather inane example: "Attention, please - a message from Jonathan Upright. Mr. Upright urges you to vote in the primary next Tuesday - the Jonathan Upright for Congress Citizen's Committee." Don't make them so frequent as to annoy. The primary purpose of all political publicity is not to persuade but to fix the name and the office in the subconscious by repetition and, secondly, to let your friends know that they are not alone - to encourage them ...» |
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