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Steve Jobs: A BiographyIn his piece Grossman correctly noted that the iPhone did not really invent many new features, it just made these features a lot more usable. БЂњBut thatБЂ™s important. When our tools donБЂ™t work, we tend to blame ourselves, for being too stupid or not reading the manual or having too-fat fingers. . . . When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.БЂ«For the unveiling at the January 2007 Macworld in San Francisco, Jobs invited back Andy Hertzfeld, Bill Atkinson, Steve Wozniak, and the 1984 Macintosh team, as he had done when he launched the iMac. In a career of dazzling product presentations, this may have been his best. БЂњEvery once in a while a revolutionary product comes along that changes everything,БЂ«he began. He referred to two earlier examples: the original Macintosh, which БЂњchanged the whole computer industry,БЂ«and the first iPod, which БЂњchanged the entire music industry.БЂ«Then he carefully built up to the product he was about to launch: БЂњToday, weБЂ™re introducing three revolutionary products of this class ...» |
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