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Fashion Retail

Автор:   Curtis E.
мягкая обложка
216 страниц
2006 год
Издательство:   Wiley
2610 руб

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Описание:The breath–taking results are laid out over more than 300 full colour photographs, which are accompanied by simple captions. Yet, surprisingly little has been published in the area of fashion, despite the fact that today many top fashion houses are choosing to collaborate with leading architects and designers, with the aim of creating a unique brand. When it comes to architecture and design, one area in which there has been a huge amount of popular interest is that of interiors. Prada, Stella McCartney, Hermé s, Emporio Armani, Louis Vuitton, Burberry, Giorgio Armani, Paul Smith, Jill Sander, Issey Miyake, Dolce and Gabbana, Martine Sitbon, Fendi, Oki–ni, Missoni,Gianfranco Ferré , Comme des Garç ons, Nicole Farhi, Marni, Harvey Nichols, Chloe, Selfridges, Alexander McQueen, Marks and Spencer. From unique boutique–chic to department stores, this book showcases around 30 of the most successful and inspiring collaborations around the world. Cases studies include:

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Robison Professor of Business Administration at HBS, called luxury goods "a changing space, a space with extraordinary zip and excitement…Things are kicking along vigorously." "Simultaneous with that, there's all kinds of change," Koehn said, noting "the extraordinary redefining of luxury by established middle-market and even lower-market players." For example, she said, "eight years ago, Starbucks was a luxury game on the east coast… Now, Starbucks is daily standard operating procedure-a mass business." "The tectonic plates that define luxury are shifting," she said. Panelist Rory Tahari, creative director and brand designer for Elie Tahari, Ltd.-and wife of designer Elie Tahari-said she saw a clear trend toward higher expectations from consumers in the fashion industry. "We're experiencing ourselves a tremendous amount of growth right now," she said. "The consumer really wants highly designed garments at an affordable price." Tyler Morse, president of Bliss, an upscale spa and beauty company purchased by Starwood Resorts and Hotels in 2004, said that even in a recession consumers will splurge on luxury items, particularly those that give them a little taste of luxury at a reasonable price. "It's an affordable luxury," he said of his company's beauty products. "Do you have thirty-two dollars in your pocket for a tube of moisturizer? Every day of the week." But how can luxury goods manufacturers and retailers keep the segment growing? Tahari said she and her husband have considered the idea of buying one of their retailers in an effort to get more information about how their products are selling, improve their margins, and better control how their brand appears ...»

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