|
The Tipping PointThe information age has created a stickiness problem. But Levanthal and Wunderman's examples suggest that there may be simple ways to enhance stickiness and systematically engineer stickiness into a message. This is a fact of obvious importance to marketers, teachers, and managers. Perhaps no one has done more to illustrate the potential of this kind of stickiness engineering, however, than children's educational television, in particular the creators of Sesame Street and, later, the show it inspired, Blue's Clues. 2. Sesame Street is best known for the creative geniuses it attracted, people like Jim Henson and Joe Raposo and Frank Oz, who intuitively grasped what it takes to get through to children. They were television's answer to Beatrix Potter or L. Frank Baum or Dr. Seuss. But it is a mistake to think of Sesame Street as a project conceived in a flash of insight. What made the show unusual, in fact, was the extent to which it was exactly the opposite of that — the extent to which the final product was deliberately and painstakingly engineered ...» |
Код для вставки книги в блог HTML
phpBB
текст
|
|