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Наименование:

Corporate Strategy

Автор:   Lynch
2005 год
Издательство:   Prentice Hall
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Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

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The World is Flat

That is what Netscape unlocked.“ As Joel Cawley, IBM's vice president of corporate strategy, put it, ”Netscape created a standard around how data would be transported and rendered on the screen that was so simple and compelling that anyone and everyone could innovate on top of it. It quickly scaled around the world and to everyone from kids to corporations.“ In the summer of 1995, Barksdale and his Netscape colleagues went on an old-fashioned road show with their investment bankers from Morgan Stanley to try to entice investors around the country to buy Netscape stock once it went public. “When we went out on the road,” said Barksdale, “Morgan Stanley said the stock could sell for as high as $14. But after the road show got going, they were getting such demand for the stock, they decided to double the opening price to $28. The last afternoon before the offering, we were all in Maryland. It was our last stop. We had this caravan of black limousines. We looked like some kind of Mafia group. We needed to be in touch with Morgan Stanley [headquarters], but we were somewhere where our cell phones didn't work ...»

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