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The World is FlatLet me try to illustrate this by example. In early 1999, two men started airlines from scratch, just a few weeks apart. Both men had a dream involving airplanes and the savvy to do something about it. One was named David Neeleman. In February 1999, he started JetBlue. He assembled $130 million in venture capital, bought a fleet of Airbus A-320 passenger jets, recruited pilots and signed them to seven-year contracts, and outsourced his reservation system to stay-at-home moms and retirees living around Salt Lake City, Utah, who booked passengers on their home computers. The other person who started an airline was, as we now know from the 9/11 Commission Report, Osama bin Laden. At a meeting in Kandahar, Afghanistan, in March or April 1999, he accepted a proposal initially drawn up by Khalid Sheikh Mohammed, the Pakistan-born mechanical engineer who was the architect of the 9/11 plot. JetBlue's motto was “Same Altitude. Different Attitude.” Al-Qaeda's motto was “Allahu Akbar,” God is great. Both airlines were designed to fly into New York City-Neeleman's into JFK and bin Laden's into lower Manhattan ...» |
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