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Производство и маркетинг. Организация труда. Задачи специалистов. Управление предприятием Производство и маркетинг. Организация труда. Задачи специалистов. Управление предприятием
Руководство для выработки совершенной маркетинговой стратегии Руководство для выработки совершенной маркетинговой стратегии


Foreign Entry, Local Marketing and Global Management Global Marketing:

Автор:   Johny J.
мягкая обложка
672 страниц
2009 год
Издательство:   The McGraw-Hill Companies
3332 руб
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Описание:Johansson's "Global Marketing", 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience-or the standard marketing text-have rarely taught. The recognition of the three roles helps dispel the notion that there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context.

Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

2990 руб
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The World in 2050: Four Forces Shaping Civilization's Northern Future

Many countries decided to peg their paper currencies to a gold standard, creating fluid international currency markets and huge flows of cross-border capital. The British pound became the dominant circulating world currency much as the U.S. dollar is now. Remarkably, by 1913 the industrialized national economies were enjoying even greater levels of foreign investment than today.512 It was a golden age of economic globalization. It unraveled surprisingly fast. The June 28, 1914, assassination of Archduke Franz Ferdinand in Sarajevo initiated a chain of events setting off a world war, the suspension of gold-backed currencies, and a near-total collapse in global investment and trade. Even after hostilities ended, former trading partners remained bitterly divided, a collection of protectionist states heaping tariffs upon one another. Only after a second world war, followed by the United States and BritainБЂ™s deliberate reboot of the global economic order at Bretton Woods, did things start to recover. It took sixty years for merchandise exports to regain the levels of 1914.513 The rapidity of this collapse proves that unlike the three other global forces, it is possible for globalization to come to a fast halt ...»

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