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Blue Ocean Strategy - How to Create Uncontested Market Space and Make the Competition Irrelevant

Автор:   W. C.K.
твердый переплет
272 страниц
2005 год
Издательство:   McGraw-Hill
1845 руб
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Описание:Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ' blue oceans' : untapped new market spaces ripe from growth. Written by the business world' s new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today' s crowded market place. With over one million copies sold world wide, "Blue Ocean Strategy" is quickly reaching "must read" status among smart business readers. Have you caught the wave? And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans.

Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

2990 руб
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Band of Brothers

At Fort Dix, New Jersey, I was put on the staff as regimental plans and training officer. After discharge, I returned to Pennsylvania, to farm and to sell animal health products and vitamin premixes to the feed companies. In 1951 I bought a farm along the foothills of the Blue Mountain—seven miles east of Indiantown Gap. That's where I find that peace and quiet that I promised myself on D-Day." This is typical Winters understatement. He lives modestly, on his farm and in a small town house in Hershey, but he is a wealthy man who achieved success by creating and marketing a new, revolutionary cattle food and other animal food products. He is also the gentlest of men. In July 1990, when he finished telling me about practically wiping out an entire German rifle company on the dike in Holland on October 5, 1944, we went for a walk down to his pond. A flock of perhaps thirty Canadian geese took off; one goose stayed behind, honking plaintively at the others. Winters explained that the bird had a broken wing. I remarked that he ought to get out a rifle and shoot the goose before a fox got her. "Freeze her up for Thanksgiving dinner." He gave me an astonished glance. "I couldn't do that!" he said, horrified at the thought ...»

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