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Beyond Advertising: Communication Design

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224 страниц
2007 год
Издательство:   PIE Books
2743 руб

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Описание:How to create an effective advertising tools which can firmly reach to the targeted customers in limited resources? This volume selects various outstanding practices of sales campaign held under the concept of “new style of communication to the consumers”, presenting a lot of hints how to succeed to communicate. The designers are required to design not only a commercial design but also communication methods.

Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

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Future Shock

All sides agree, however, on the need for integrating economic and social intelligence.) The establishment of such councils, not merely at the federal level but at state and municipal levels as well, would not solve all our problems; it would not eliminate conflict; it would not guarantee that social indicators are exploited properly. In brief, it would not eliminate politics from political life. But it would lend recognition – and political force – to the idea that the aims of progress reach beyond economics. The designation of agencies to watch over the indicators of change in the quality of life would carry us a long way toward that humanization of the planner which is the essential first stage of the strategy of social futurism. TIME HORIZONS Technocrats suffer from myopia. Their instinct is to think about immediate returns, immediate consequences. They are premature members of the now generation. If a region needs electricity, they reach for a power plant. The fact that such a plant might sharply alter labor patterns, that within a decade it might throw men out of work, force large-scale retraining of workers, and swell the social welfare costs of a nearby city – such considerations are too remote in time to concern them ...»

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Сушилка для белья напольная складная, 181х54х95 см, серая.
Сушилка для белья напольная складная. Размеры: 181x54x95 см. Цвет каркаса: серая. Размер в раскрытом виде: 181х95х54 см.
733 руб
Раздел: Сушилки напольные
8 цветных смывающихся фломастеров для малышей.
336 руб
Раздел: 7-12 цветов
Универсальная вкладка для дорожных горшков (мятный).
Вкладка для дорожных горшков подойдет для любого дорожного горшка, она хорошо ложится на сиденье, обеспечивая комфорт и удобство в
664 руб
Раздел: Горшки обычные

Green Advertising of Energy Companies. A Critical Look Beyond the Text
Only one of three companies turned out to be really engaged in green issues, whereas the others, although they claim to be green on their websites actually bring the message across that the situation today is okay, and that we should stick to real energy solutions.
          2005 руб             2010 год          108 стр.          мягкая обложка

Possessed 'Beyond The Gates The Eyes Of Horror' [CD] { } ~54.00.00 56462
          136 руб   

Karunesh 'Beyond Heaven' [CD] { } ~54.00.00 22339
          136 руб   

America the Beautiful: A Photographic Journey, Coast to Coast-and Beyond (ed. Sullivan R.) (на англ.яз.) ISBN 978-1-933821-15-3 1-933821-15-9
          852 руб             2007 год

Гриф УМО Министерства образования РФ (+ CD-ROM) Паблик Рилейшнз и реклама крупным планом. Public Relations and Advertising in Close-Up:
Пособие включает специальное приложение - аудиодиск с записями тематических диалогов и текстов, начитанных носителями языка.
          2 руб             2004 год          272 стр.          мягкая обложка

End of Advertising As We Know It
          843 руб             2004 год

Company Charges: Spectrum and Beyond
- Only work of its kind to concentrate on the Spectrum Plus case - Timely publication of the topic addressed - A very distinguished contributor team of academics and practitioners including many leading experts - Full consideration of the legal implications of the case such as the divide between fixed and floating charges, and the effect more generally on insolvency and security law - Coverage of the impact for the commercial world and especially for banks This exciting volume draws together the views of some of the most eminent figures in corporate law and finance regarding the law on fixed and floating charges.
          7026 руб             2006 год          336 стр.          твердый переплет

Beyond True Stories
          602 руб             2003 год

Advertising: Principles and Practice
          1768 руб             2003 год

Final Cut Pro 6: Beyond the Basics (+ DVD)
In this Apple-authorized training book, director and filmmaker Michael Wohl teaches advanced skills that editing professionals need to know most.
          3382 руб             2007 год          696 стр.

Advertising Communications & Promotion Management
          3590 руб             1997 год          640 стр.          мягкая обложка

History of Advertising
The history of western advertising dates back at least the 1630s, when Frenchman Thé ophraste Renaudot placed the first advertising notes in La Gazette de France. In 1786, William Tayler offered his services as "Agent to the Country’s Printers, Booksellers, etc" but the term "advertising agency" originated in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, this marks the beginning of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising. About the author: Sté phane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively.
          2 руб             2008 год          336 стр.          твердый переплет

Webworks: Advertising (+ CD-ROM)
Книга исследуют виртуальное пространство, баннеры, портальные дела и сайты, интервью, обмены связи, и другие диалоговые стратегии и тактику средств информации для рекламных кампаний в Интернете.
          2 руб             2000 год          192 стр.          мягкая обложка

Life In Morocco And Glimpses Beyond
          2 руб             1906 год          454 стр.          мягкая обложка

This is Advertising
Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry.
          2610 руб             2010 год          224 стр.          мягкая обложка

Big Format Advertising
Advertising is all around us - from the newspapers we read in the morning to the posters we travel past on our way home from work.
          2494 руб             2009 год          224 стр.          мягкая обложка

Beyond standard model with neutrinos. Particle physics and cosmology
We also discuss some ideas beyond four dimensions and the origin of matter anti-matter asymmetry in the universe However, to generate a a sub-electron volt neutrino mass , it is necessary to fine tune the corresponding Yukawa coupling to more than one part of a billion.
          2744 руб             2009 год          164 стр.          мягкая обложка

Beyond Beyle. Assessing the Measurement of Institutional and Informal Gubernatorial Powers
By identifying constitutional and statutory differences among states, revised scales and scores are suggested to improve the validity of measuring the individual powers.
          1978 руб             2009 год          112 стр.          мягкая обложка

Beyond Fun and Games. Interactive Theatre and Serious Videogames with Social Impact
This theme was playfully explored through the creation and production of the interactive Forum Theatre piece "Spies in the Oilsands" and a serious videogame called "The Pipeline Pinball Energy Thrill Ride Game. " The book also looks at the use of theatre as a model for new ways of analyzing videogames and ultimately looks at both theatre and games as ways of rehearsing the reality of our future.
          3212 руб             2009 год          236 стр.          мягкая обложка

Beyond China's Coming Collapse. Reform, the Chinese way
Many of these perspectives on reform are introduced to a western audience for the first time.
          3212 руб             2009 год          304 стр.          мягкая обложка

Emergent Programmatic Form-ation. Parametric Design Beyond Complex Geometries
However, it is a bigger challenge and responsibility to employ such techniques to address specific pragmatic references.
          2766 руб             2009 год          196 стр.          мягкая обложка

Implications for Intercultural Marketing Cultural Values in Chinese Advertising.
As language is a fundamental part of culture, a closer look at brand naming decision factors is taken.
          2005 руб             2008 год          84 стр.          мягкая обложка

Beyond the Spectrum of Music. An Exploration through Spectral Analysis of Sound Color in the Alban Berg Violin Concerto
This book presents an analytical approach that can be used to facilitate discussion of this musical parameter on the basis of its concrete sonic attributes as represented in its Fourier spectrum.
          2005 руб             2010 год          104 стр.          мягкая обложка

In-Game Advertising als Werbemittel fuer der Markenartikler. Von den Basics bis zur Werbewirkungsforschung von In-Game Advertising
Eine quantitative Untersuchung mit experimentellen Teilsegmenten soll zeigen, wie In-Game Advertising ueberhaupt beim Spieler ankommt.
          2413 руб             2009 год          136 стр.          мягкая обложка

Public Dialogue Between Church and Others. Dialogism through and beyond a Communicative Mode of 'Madangg?k'
Therefore, to shape a dialogical relationship through public dialogue is an essential task of the public church, the so-called "go-to-all" church.
          3231 руб             2009 год          296 стр.          мягкая обложка

Biomedical Applications of Nitric Oxide- Releasing/Generating Polymers. Biomaterial, Diagnostic Sensors, and Beyond
Polymers that continuously produces NO at their surfaces are expected to exhibit enhanced biocompatibility.
          2413 руб             2009 год          148 стр.          мягкая обложка

Beyond Post-Industrialism. An Examination of Lifestyle in the Information Society
The study used data from the Current Population Survey for 1998 and 2000 on Computer Ownership and Internet Usage.
          2413 руб             2009 год          160 стр.          мягкая обложка

Beyond Energy Futures. An exploration of sustainability-driven and transition dynamics-driven approaches to guiding socio-technical change
Given the lack of tools for sustainability assessments a ‘Sustainability Assessment Framework’ is proposed for a systematic approach to tool selection and design of the next generation of sustainability assessments.
          3231 руб             2009 год          352 стр.          мягкая обложка

A path leading beyond the Culture of Contest and Violence Peace Education.
This on the other hand can be done through a qualitative peace education implemented world wide.
          2005 руб             2010 год          76 стр.          мягкая обложка

Beyond Skin Deep. The Art of Informed Tattoo Collection
Self-discovery presents itself in a myriad of forms.
          2005 руб             2010 год          56 стр.          мягкая обложка


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