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Наименование:

Young Asian Graphic Designers

Автор:
твердый переплет
382 страниц
2008 год
Издательство:   Daab
Цена:
2 руб
отсутсвует
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Описание:Thanks to globalization and the new media, the different cultures in Asia can inspire each other mutually. Asian graphic design will be an ever-increasing focus of interest in the decades to come. This blend of the traditional and contemporary elements creates a colorful organic design in contrast to the increasingly technologized world of the West. In this book about 50 young Asian Graphic Designers are introduced in alphabetical order with images of some of their best designs and a short characteristic. Also influence from Western commerce and contemporary pop-culture is substantial. Asian countries have opened up during the last few decades and have kick-started a rapid development of the design sector. From Jakarta over New Delhi to Tokyo, we can find young graphic designers shifting and breaking the moulds of design and creative expression. Yet, Asian graphic design does not merely reproduce imported styles, but incorporate and mix them with styles of the visually-rich Asian heritage.


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2990 руб
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The World is Flat

Everyone who went through art school got trained on these programs. Indeed, Bill explained, graphic design got so much easier that it became a commodity. It got turned into vanilla ice cream. “In terms of design,” he said, “the technology gave everyone the same tools, so everyone could do straight lines and everyone could do work that was halfway decent. You used to need an eye to see if something was in balance and had the right typeface, but all of a sudden anyone could hammer out something that was acceptable.” So Greer pushed himself up the knowledge ladder. As publications demanded that all final products be presented as digital files that could be uploaded, and there was no longer any more demand for that precious flap art, he transformed himself into an ideas consultant. “Ideation” was what his clients, including McDonald's and Unilever, wanted. He stopped using pens and ink and would just do pencil sketches, scan them into his computer, color them by using the computer's mouse, and then e-mail them to the client, which would have some less skilled artists finish them. “It was unconscious,” said Greer. “I had to look for work that not everyone else could do, and that young artists couldn't do with technology for a fraction of what I was being paid ...»

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