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Наименование:

Mastering Marketing Management

Автор:   Roger I. C.
мягкая обложка
352 страниц
2002 год
Издательство:   Palgrave
Цена:
1098 руб
отсутсвует
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Описание:Written in plain English, Mastering Marketing Management shows that marketing is a feature of the whole organisation and should not be confined to just one department. Based on the four Ps/Cs of marketing (Product/Customer value; Price/Cost; Promotion/Communications; Place/Convenience) this book takes the reader through all the major aspects of marketing management using practical examples. Designed for students, and potential and practising managers, this book examines the management of markets as an holistic activity within modern organisations.


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2990 руб
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The World is Flat

Do I have more power, power to get my message out, yes. The Schieffer interview actually brought in about twenty-five thousand visits in twenty-four hours. My peak day since I've started was fifty-five thousand when I helped break 'Rathergate'... I interviewed the first forensics expert in the Dan Rather National Guard story, and he was then specifically picked up by The Washington Post, Chicago Sun-Times, Globe, NYT, etc., within forty-eight hours. “The pace of information gathering and correction in the CBS fake memo story was astounding/' he continued. ”It wasn't just that CBS News 'stonewalled' after the fact, it was arguably that they couldn't keep up with an army of dedicated fact-checkers. The speed and openness of the medium is something that runs rings around the old process... I'm a twenty-nine-year-old marketing manager [who] always wanted to write for a living but hated the AP style book. As iiberblogger Glenn Reynolds likes to say, blogs have given the people a chance to stop yelling at their TV and have a say in the process ...»

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