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Hackers and Painters: Big Ideas from the Computer AgeBut one of the main ideas in that mix is that if you're building something new, you should get a prototype in front of users as soon as possible. The alternative approach might be called the Hail Mary strategy. Instead of getting a prototype out quickly and gradually refining it, you try to create the complete, finished product in one long touchdown pass. Countless startups destroyed themselves this way during the Internet Bubble. I've never heard of a case where it worked. What people outside the software world may not realize is that Worse is Better is found throughout the arts. In drawing, for example, the idea was discovered during the Renaissance. Now almost every drawing teacher will tell you that the right way to get an accurate drawing is not to work your way slowly around the contour of an object, because errors will accumulate and you'll find at the end that the lines don't meet. Instead you should draw a few quick lines in roughly the right place, and then gradually refine this initial sketch. In most fields, prototypes have traditionally been made out of different materials ...» |
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