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Steve Jobs: A BiographyБЂњWhat weБЂ™re going to do is make the products high-tech, and weБЂ™re going to package them cleanly so that you know theyБЂ™re high-tech. We will fit them in a small package, and then we can make them beautiful and white, just like Braun does with its electronics.БЂ« He repeatedly emphasized that AppleБЂ™s products would be clean and simple. БЂњWe will make them bright and pure and honest about being high-tech, rather than a heavy industrial look of black, black, black, black, like Sony,БЂ« he preached. БЂњSo thatБЂ™s our approach. Very simple, and weБЂ™re really shooting for Museum of Modern Art quality. The way weБЂ™re running the company, the product design, the advertising, it all comes down to this: LetБЂ™s make it simple. Really simple.БЂ« AppleБЂ™s design mantra would remain the one featured on its first brochure: БЂњSimplicity is the ultimate sophistication.БЂ« Jobs felt that design simplicity should be linked to making products easy to use. Those goals do not always go together. Sometimes a design can be so sleek and simple that a user finds it intimidating or unfriendly to navigate ...» |
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