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Long Tail: How Endless Choice is Creating Unlimited Demand

Автор:   Chris A.
мягкая обложка
288 страниц
2009 год
Издательство:   Random House UK
Цена:
408 руб
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Описание:This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. When everything becomes available to everyone? What happens when there is almost unlimited choice?


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

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The Black Swan: The Impact of the Highly Improbable

But, strangely, it can also imply a large measure of inequality: a large base of small guys and a very small number of supergiants, together representing a share of the worldБЂ™s cultureБЂ”with some of the small guys, on occasion, rising to knock out the winners. (This is the БЂњdouble tailБЂ«: a large tail of the small guys, a small tail of the big guys.) The role of the long tail is fundamental in changing the dynamics of success, destabilizing the well-seated winner, and bringing about another winner. In a snapshot this will always be Extremistan, always ruled by the concentration of type-2 randomness; but it will be an ever-changing Extremistan. The long tailБЂ™s contribution is not yet numerical; it is still confined to the Web and its small-scale online commerce. But consider how the long tail could affect the future of culture, information, and political life. It could free us from the dominant political parties, from the academic system, from the clusters of the pressБЂ”anything that is currently in the hands of ossified, conceited, and self-serving authority ...»

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392 руб
Раздел: Математика, цифры, счет


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