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Advertising: New Techniques for Visual Seduction

Автор:   Uwe S.
мягкая обложка
272 страниц
2010 год
Издательство:   Thames&Hudson
2843 руб

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Описание:Freelance copywriter and designer Uwe Stoklossa shares the secrets behind successful advertising with countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion. Advertising will arm designers with a myriad of clearly explained techniques for visual seduction, and will appeal to advertising agencies, art directors and all brand professionals. New in paperback, this book features hundreds of the finest, most inspired ads and campaigns from the best creative teams in the world.

Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

2990 руб
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AutoCAD 2005 for Dummies

After all, if 2D drawing was good enough for guys like Leonardo da Vinci and Andrea Palladio, it should be good enough for us, right? Nonetheless, thereБЂ™s a growing trend of using CAD programs to create 3D models and letting the CAD program generate the 2D views more-or-less automatically. This approach seems more logical, especially if the documentation requires numerous, complex views of the same object. 3D modeling also is a virtual necessity (pun intended) when you want to create rendered (shaded) views for presentation purposes. The 3D construction and visualization tools in AutoCAD have improved dramatically over the years to support this 3D modeling approach to CAD, but itБЂ™s still a complex process that requires sophistication on the part of the CAD user. Although 3D modeling requires only one more dimension than 2D drafting, developing 3D CAD models is considerably more complicated. Users must master new techniques and contend with the 2D limitations of most display screens and input devices. This chapter introduces you to the concepts, tools, and techniques for AutoCAD 3D modeling and visualization ...»

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