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THE PERFORMANCE OF MULTIPLE CHANNEL SYSTEMS. A Configuration Approach

Автор:   Sertan K.
мягкая обложка
172 страниц
2009 год
Издательство:   Книга по Требованию
Цена:
2744 руб
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Описание:Their long-term consequences make channel decisions one of the most strategically important elements of the marketing mix. This book addresses this issue by adopting a configuration theoretic approach to examine the fit between multiple-channel system structure, business strategy, and environmental conditions. Two ideal configurations of strategy, multiple- channel structure, and environment are offered and their existence is verified with data from a survey of 291 manufacturing firms. The strategic importance of marketing channels has been recognized by practitioners and researchers. They are even more critical in light of today’s multiple- channel systems. This book demonstrates that multiple-channel systems are able to make greatest contributions to firm performance when their structures are properly aligned with the strategy of the firm and with the environment. This work should help shed some light on multiple channel system performance, and should be useful to marketing professionals who may be in charge of channel design and strategy decisions. Despite its importance, multiple channel performance has received limited attention.


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

2990 руб
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Fedora Linux

The scheme used to encode the timeout period is a bit convoluted (it is described in detail on the manpage for hdparm ), but 0 means that spin-down is disabled, and a value from 1 to 240 sets the idle timeout in multiples of 5 seconds (5 seconds to 20 minutes). The value of 6 used here indicates a 30-second idle timeout. 3.1.3.2. ...turning the computer on and off (or hibernating and resuming) at certain times automatically? Some important operations are best performed when a system is not in normal use, such as backup, software updating, and data indexing. It's not necessary to keep a system running 24x7 in order to schedule nighttime tasks. Most modern system BIOSes contain an alarm wake feature, which causes the system to turn on at a preset time. This feature can be used with the hibernate state or a full system shutdown to automate nocturnal activities. The BIOS configuration utility varies from system to system; consult your system or motherboard documentation.В  Some BIOS versions permit the wake time to be set through ACPI ...»

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