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Наименование:

The Energy Drink Market in South Africa. Competitive Structure and Consumer Insights

Автор:   Magdalena M.
мягкая обложка
104 страниц
2009 год
Издательство:   Книга по Требованию
Цена:
1978 руб
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Описание:The South African Energy Drinks Market attracts foreign companies to enter the market, but most of the new product launches flop due to limited budgets and inconsistent marketing approaches. This work analyses the competitive structure of the Energy Drinks Market in South Africa by means of the Porter (1980) Five Forces Framework and focuses on consumer insights gained from in-depth expert interviews, a focus group and a quantitative research survey, based on a quota sample of 200 South Africans. During the last decade Energy Drinks have been enthusiastically embraced by the sport- and party-loving South African nation.


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

2990 руб
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The World is Flat

It is not only the largest consumer technology company in the world; it is the largest IT company in Europe, the largest IT company in Russia, the largest IT company in the Middle East, and the largest IT company in South Africa. Is HP an American company if a majority of its employees and customers are outside of America, even though it is headquartered in Palo Alto? Corporations cannot survive today as entities bounded by any single nation-state, not even one as big as the United States. So the current keep-you-awake-at-night issue for nation-states and their citizens is how to deal with corporations that are no longer bounded by a thing called the nation-state. To whom are they loyal? “Corporate America has done very well, and there is nothing wrong with that, but it has done well by aligning itself with the flat world,” said Dinakar Singh, the hedge fund manager. “It has done that by outsourcing as many components as possible to the cheapest, most efficient suppliers. If Dell can build every component of its computers in coastal China and sell them in coastal America, Dell benefits, and American consumers benefit, but it is hard to make the case that American labor benefits.” So Dell wants as flat a world as possible, with as little friction and as few barriers as possible ...»

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