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A case of Success. The Brazilian Shoe Industry - Competing in International Markets. The Brazilian Shoe Industry and the Chinese Competition in International Markets.

Автор:   Pedro K.
мягкая обложка
152 страниц
2009 год
Издательство:   Книга по Требованию
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2382 руб
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Описание:This study is a quantitative and qualitative analysis of the performance of the Brazilian shoe industry in international markets. Pedro Kayser aims with his work to understand how successful Brazilian shoes are in international markets, how the Chinese competition is perceived, and what the main reasons are behind the success of this well developed industrial segment of the Brazilian economy. However, competition is enormous and Chinese producers are also pulverized in the international market. The central questions of this study are about how Brazilian shoe exporters perceive the Chinese competition in their main target markets and about their perceptions of advantages (or disadvantages) in international markets with regards to several marketing activities. The success of this Latin America giant with regards to the shoe industry is a reality and its potential has been felt all around the globe.


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

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In the Beginning was the Command Line

They are staying clear, for now, of Microsoft's overwhelmingly strong position in North America. They are trying to get themselves established around the edges of the board, as it were, in Europe and Japan, where people may be more open to alternative OSes, or at least more hostile to Microsoft, than they are in the United States. What holds Be back in this country is that the smart people are afraid to look like suckers. You run the risk of looking naive when you say "I've tried the BeOS and here's what I think of it." It seems much more sophisticated to say "Be's chances of carving out a new niche in the highly competitive OS market are close to nil." It is, in techno-speak, a problem of mindshare. And in the OS business, mindshare is more than just a PR issue; it has direct effects on the technology itself. All of the peripheral gizmos that can be hung off of a personal computer--the printers, scanners, PalmPilot interfaces, and Lego Mindstorms--require pieces of software called drivers. Likewise, video cards and (to a lesser extent) monitors need drivers ...»

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