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How Can A Product Be Succesful In An Emerging Market. Product Management in Post Liberalised India. A Holistic Study of Selected Consumer Durables, Consumer Preferences and Industry Approach

Автор:   Devashish D.G.
мягкая обложка
276 страниц
2009 год
Издательство:   Книга по Требованию
3212 руб
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Описание:Secondly, it deals with marketing specifics of each product separately. This research was undertaken with the aim of studying the current market scenario. Product management in the post-liberalized era is a challenging area. From an era of limited choice and mediocre after sales service to an era of customized products and efficient consumer grievance system, Indian consumers have experienced both extremities of market. Keeping this concept in mind, this research has undertaken to study three consumer durables namely; Colour television, Refrigerator, and Car (small size). The research agenda consisted of determination of important success factors; to study relative significance of various sales promotion schemes; to study present day existence of brand loyalty and the significance of brand image; to study the significance; public relation; to study the present day significance of new product development. Firstly it gives forth the ideology of managing each product separately as strategic business units (SBU) instead of focusing attention on a host of products dealt by the company.

Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

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The Goal

You can imagine what happens when we've got de- pendency running through ten or fifteen operations, each with its own set of fluctuations, just to make one part. And some of our products involve hundreds of parts." Stacey is troubled. She asks, "Then how can we ever control what's going on out there?" I say, "That's the billion-dollar question: how can we control the fifty-thousand or-who knows?-maybe it's fifty-million vari- ables which exist in this plant?" "We'd have to buy a new super computer just to keep track of all of them," says Ralph. I say, "A new computer wouldn't save us. Data management alone isn't going to give us more control." "What about longer lead times?" asks Bob. "Oh, you really think longer lead time would have guaran- teed our ability to ship that order to Hilton Smyth's plant?" I ask him. "How long had we already known about that order before yesterday, Bob?" Bob wiggles back and forth. "Hey, all I'm saying is that we'd have some slop in there to make up for the delays." Then Stacey says, "Longer lead times increase inventory, Bob ...»

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Доска магнитно-маркерная "Premium", 450x600 мм.
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В наборе: двусторонние цветные карандаши DUO 24 цвета, развивающая раскраска с заданиями "Занимашка". Двусторонние цветные
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Тележка на стол для мелких канцелярных принадлежностей. Цвет - красный.
442 руб
Раздел: Подставки, лотки для бумаг, футляры

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Pre and Post Liberalisation Efficiency of Indian Stock Market.
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          2005 руб             2008 год          92 стр.          мягкая обложка

Productivity and Efficiency in State Transport Undertakings in India. Determinants and Implications for Pricing
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Несмотря на то, что была проведена серьезная работа по восстановлению первоначального качества издания, на некоторых страницах могут обнаружиться небольшие "огрехи": помарки, кляксы и т. п. Книга представляет собой репринтное издание.
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It contains a wealth of straightforward, expert advice on scheduling and budgeting, building and motivating a team, assessing risk factors, developing leadership skills, and more, - Practical techniques show you how to establish objectives, keep to schedules and budgets, provide effective leadership and tackle problems efficiently - Clear text and illustrations cover every aspect of running a successful business project - Simple checklists enable you to be fully prepared at every stage, from starting up to closing down - Accessible charts and flow diagrams explore different options for action and provide useful examples Packed with straightforward advice for successful project management From setting out objectives to compiling the close-down report, from finding the right sponsership to selecting the right software, Project Mangagment shows you how to plan, run and monitor a project, and explains what to do if things go wrong.
          313 руб             2006 год          72 стр.          мягкая обложка


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