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How Can A Product Be Succesful In An Emerging Market. Product Management in Post Liberalised India. A Holistic Study of Selected Consumer Durables, Consumer Preferences and Industry Approach

Автор:   Devashish D.G.
мягкая обложка
276 страниц
2009 год
Издательство:   Книга по Требованию
Цена:
3212 руб
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Описание:Secondly, it deals with marketing specifics of each product separately. This research was undertaken with the aim of studying the current market scenario. Product management in the post-liberalized era is a challenging area. From an era of limited choice and mediocre after sales service to an era of customized products and efficient consumer grievance system, Indian consumers have experienced both extremities of market. Keeping this concept in mind, this research has undertaken to study three consumer durables namely; Colour television, Refrigerator, and Car (small size). The research agenda consisted of determination of important success factors; to study relative significance of various sales promotion schemes; to study present day existence of brand loyalty and the significance of brand image; to study the significance; public relation; to study the present day significance of new product development. Firstly it gives forth the ideology of managing each product separately as strategic business units (SBU) instead of focusing attention on a host of products dealt by the company.


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

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The Goal

You can imagine what happens when we've got de- pendency running through ten or fifteen operations, each with its own set of fluctuations, just to make one part. And some of our products involve hundreds of parts." Stacey is troubled. She asks, "Then how can we ever control what's going on out there?" I say, "That's the billion-dollar question: how can we control the fifty-thousand or-who knows?-maybe it's fifty-million vari- ables which exist in this plant?" "We'd have to buy a new super computer just to keep track of all of them," says Ralph. I say, "A new computer wouldn't save us. Data management alone isn't going to give us more control." "What about longer lead times?" asks Bob. "Oh, you really think longer lead time would have guaran- teed our ability to ship that order to Hilton Smyth's plant?" I ask him. "How long had we already known about that order before yesterday, Bob?" Bob wiggles back and forth. "Hey, all I'm saying is that we'd have some slop in there to make up for the delays." Then Stacey says, "Longer lead times increase inventory, Bob ...»

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