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Общие вопросы экономики Общие вопросы экономики
Экономическая теория Экономическая теория


The Relationships between New Product Introduction Strategies and Responsive Actions of Marketing Mix in Tourism and Amusement Enterprises in Taiwan The Responsive Actions in Tourism and Amusement Enterprises in Taiwan.

Автор:   I-Pin C.
мягкая обложка
56 страниц
2009 год
Издательство:   Книга по Требованию
1994 руб
на складе

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Описание:This study sent 66 copies of questionnaires which cover all the available theme parks, leisure farms and resorts in Taiwan. Analytical results are summarized as the followings: 1. When the potentials of new product, are perceived as an opportunity, firms prefer to response by innovation, price and promotion actions. 2. When the visibility of new product is perceived as an attacked, firms prefer to response by innovation, price and promotion actions. 3. When the potentials of new product are perceived as a threat, firms prefer to response by incumbent product response but not price response. 4. When the initiate firm was perceived with an aggressive reputation, other firms preferred to use incumbent product response but not price response. This study is set to examine the relationships between new product introduction strategies and response actions in tourism and amusement enterprises in Taiwan. In other words, this study covers more than half of the total population in this industry.

Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

2990 руб
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The Schopenhauer Cure

Mature therapists never accept at face value their patients` accounts of mistreatment by others. Instead, therapists understand that to some extent individuals are cocreators of their social environment and that relationships are always reciprocal. But what about the relationship between young Arthur Schopenhauer and his parents? Surely its nature was primarily determined by Johanna and Heinrich, Arthur`s creators and shapers; they were, after all, the adults. And yet Arthur`s contribution cannot be overlooked: there was something primal, inbuilt, tenacious in Arthur`s temperament which, even as a child, elicited certain responses from Johanna and from others. Arthur habitually failed to inspire loving, generous, and joyful responses; instead almost everyone responded to him critically and defensively. Perhaps the template was set during Johanna`s tempestuous pregnancy. Or perhaps genetic endowment played the major role in Arthur`s development. The Schopenhauer lineage teemed with evidence of psychological disturbance ...»

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