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The Moderating Effects of Religiosity and Type of Products The Effects of Decision-Making Styles on Consumers’ Perceptions. The Effects of Decision-Making Styles on Consumers’ Perceptions:

Автор:   MUNGKI R.
мягкая обложка
116 страниц
2009 год
Издательство:   Книга по Требованию
Цена:
1994 руб
отсутсвует
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Описание:The results indicate that consumer decision making styles are found to have relationship with perceived quality, perceived value and perceived sacrifice. Specifically, consumers’ with higher level of religiosity and buying utilitarian products tend to have higher purchase intention. In addition, this study investigates the moderating effect of religiosity and type of products on the effect of consumer decision making styles in purchase intention. Perceived value also found to have influence on purchase intention. Finally, this study also found that religiosity and product types tend to moderate the effect of consumer decision making styles on purchase intention. It also explore the relationship among extrinsic factor of consumers’ perceptions; perceived quality, perceived value, perceived sacrifice which influence on purchase intention. The study proposed to understand the effect of consumers’ decision making styles on their perceptions. Perceived quality is found to have positive relationship with perceived value and purchase intention.


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

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Make Winning a Habit

In reality, there are four. You can also lose to no decision after wasting resources. You can create your own win-loss reports, but the answers are almost always predictable. БЂњWe won because of superior salesmanshipБЂ« or БЂњWe lost because of price and product.БЂ« You might as well have them preprinted. The only caution or filter required to make the best use of this information is to remember that customers are making an emotional and political decision in the end. However, when they give answers about their decisions, they will say that the decisions were logical and rational. The key is knowing how to dig down into the political and emotional dynamics of the deal. An effective third-party company calling on the customer will uncover incredible things about preparation, personality, politics, competitive strategies, failure to link into issues, and misreading of accounts. They are a treasure trove of corrective information. Perpetual Advantage Competetive Cycle SpeedБЂ”Get Ahead and Stay Ahead Sustaining advantage requires continuous improvement and change, not a static solution in which strategy can be set and forgotten. Michael Porter Speed has become an important element of strategy. Regis McKenna Execution, rather than awareness, is at the heart of making winning a habit ...»

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