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Make Winning a HabitIn reality, there are four. You can also lose to no decision after wasting resources. You can create your own win-loss reports, but the answers are almost always predictable. БЂњWe won because of superior salesmanshipБЂ« or БЂњWe lost because of price and product.БЂ« You might as well have them preprinted. The only caution or filter required to make the best use of this information is to remember that customers are making an emotional and political decision in the end. However, when they give answers about their decisions, they will say that the decisions were logical and rational. The key is knowing how to dig down into the political and emotional dynamics of the deal. An effective third-party company calling on the customer will uncover incredible things about preparation, personality, politics, competitive strategies, failure to link into issues, and misreading of accounts. They are a treasure trove of corrective information. Perpetual Advantage Competetive Cycle SpeedБЂ”Get Ahead and Stay Ahead Sustaining advantage requires continuous improvement and change, not a static solution in which strategy can be set and forgotten. Michael Porter Speed has become an important element of strategy. Regis McKenna Execution, rather than awareness, is at the heart of making winning a habit ...» |
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