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Marketing Challenges and Social Marketing for POUS in Emerging Markets. A Social Marketing approach about how to serve the Bottom of the Pyramid market with water purifiers, including a Field Study conducted in Cambodia

Автор:   Martin P.
мягкая обложка
180 страниц
2009 год
Издательство:   Книга по Требованию
Цена:
2766 руб
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Описание:Time has come to take the BoP consumers seriously and to treat them in appropriate ways. Products and services for Bottom of the Pyramid consumers have been neglected for a long time. This book analyses the challenges in marketing which arise by scaling up the point-of-use water treatment systems. That is the point where social marketing comes in. This book shows one possible approach about how to construct a promising social marketing strategy for water purifiers in developing markets. But there is usually far more needed than just adapt marketing, because the consumers often have to change their behaviour. As the present shows, the output is far away from being satisfying. Until now, most of the products designed for the poor have been strongly subsidized or given away free of charge. Furthermore it includes a field study about the IDE Cambodia’s ceramic water purifier distribution system, its problems and how it could be improved. The knowledge that markets and consumers in developing countries do not behave the same way than they do in the developed world is just one step to succeed.


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

2990 руб
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Подлые рынки и мозг ящера: как заработать деньги, используя знания о причинах маний, паники и крахов на финансовых рын­ках

Memoirs of Extraordinary Popular Delusions. — London: R. Bentley, 1841. 46 Shiller R. Irrational Exuberance. — Princeton, NJ: Princeton University Press, 2000. 47 Shiller R. Investor Behavior in the 1987 Stock Market Crash: Survey Evidence / Cowles Foundation Discussion Papers. — 1987. — № 853. 48 Siegel J. The Stock Market Crash of 1987: A Macro-Finance Perspective / Rodney L. — White Center for Financial Research Working Papers. - 1988. - № 24–88. 49 Smith V.L., Suchanek. G.L. et al. Bubbles, Crashes and Endogenous Expectations in Experimental Spot Asset Markets //Econometrica. - 1988.156. - P. 1119–1151. 50 Институт инвестиционных компаний, www.ici.org справочник за 2004 год, с. 88., 51 The Death of Equities: Why the Age of Equities May Be Over // Business Week — 1979. — August 13. 52 Институт инвестиционных компаний, www.ici.org, справочник за 2004 год, с. 88. 53 Prechter R. Conquer the Crash: You Can Survive and Prosper in a Deflationary Depression. — Hoboken, New Jersey: John Wiley & Sons, 2002. — Figure IX. 54 Odean Т ...»

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Антискользящий резиновый коврик для ванны "Roxy-kids", 35x76 см, белый.
Резиновый коврик с отверстиями ROXY-KIDS создан специально для детей и призван обеспечить комфортное и безопасное купание в ванне. Мягкие
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Игра на развитие познавательных способностей, зрительно-моторной координации движений. Познакомит с ролевой игрой и укрепит социальное
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Материал: пластик. Ширина: 29 см. Длина: 35 см. Высота: 22,5 см. Цвет: коричневый.
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