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Knowing the Audience and their Cultural Preferences. An Examination of a German and an English Language News-Magazine

Автор:   Ann M.
мягкая обложка
136 страниц
2009 год
Издательство:   Книга по Требованию
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2400 руб
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Описание:Raw information is processed and constructed into tailor-made news articles refined to meet the specific needs of an identifiable readership. This book explores the assumption that while the same world events are reported in popular news magazines, how the final news articles are constructed is largely dependent on cultural influences. This work looks at how articles are formulated to suit an individual culture’s needs.


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

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Make Winning a Habit

When SAP became entrenched in other countries, there were internal fights in these accounts over whose share was whose. The challenge is to keep these struggles internal and away from the client. Never let your service levels be affected by internal arguments. The people who are probably the best, but not perfect, at this are actually the big consulting houses. For one, they have good revenue recognitionБЂ”split policies that recognize who sold it and who has to support it. They also evaluate each other in regard to promotions and advancement in making partner. They know that they are going to need another partner some day down the road on their own deal, so, for the most part, collaboration is part of their culture. They are usually able to put the good of the client above their internal priorities in order to make the pie bigger. Not that there are not fights, but they seem to have a collaborative approach БЂ” more so than many of the product companies we work with. Building preference must be done before a formal buying event takes place because then the lights come on, the guards go out, and the walls come down. In addition to listing research and opportunities, one of the key places where technology can be of help is to create a balance sheet of political assetsБЂ” a metric of relationshipsБЂ” within a company ...»

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