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Как создавать PR - тексты и эффективно взаимодействовать со СМИ. Как создать успешную рекламу Как создавать PR - тексты и эффективно взаимодействовать со СМИ. Как создать успешную рекламу
Реклама и рекламная деятельность. Рекламный бизнес Реклама и рекламная деятельность. Рекламный бизнес

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Co-Branding as a Tool for Strategic Brand Activation. How to Find the Ideal Partner - An Explanatory Case Study in the Fashion and Design Sector

Автор:   Natalia D.
мягкая обложка
112 страниц
2010 год
Издательство:   Книга по Требованию
Цена:
2005 руб
отсутсвует
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Описание:Natalia Dorozala and Antonia Kohlbrenner show the importance of partner selection in the context of co-branding and explain that partner selection depends decisively on the different co-branding aims and incorporates the crucial step when using co-branding as a tool for strategic brand activation. This is shown by case studies conducted about H Finally, the authors illustrate that fashion and design brands have proven to be particularly eligible as co-branding partners for brand activation due to their innovative and trend-oriented nature. Co-branding, generally referred to as the pairing of two brands in a marketing context, plays an important role when it comes to brand building and activation. Also, they demonstrate that the co-branding aim and the corresponding partner lead to various types of relationships, which in this work, are anthropomorphized to connect the world of marketing and branding to real life.


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

2990 руб
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Fedora Linux

How Does It Work? The growisofs command is part of the package dvd+rw-tools , which was originally intended for use with DVD+RW media. Since the original design, it has grown to include support for all DVD media formats. It operates as a frontend to the mkisofs command, which produces a filesystem in the ISO 9660 format that is the standard for optical media, and then writes the mkisofs output to the disc burner. ISO 9660 is unfortunately limited to eight-character filenames with a three-character extension. The Rock Ridge (RR) extension adds support for long filenames, user and group ownership, and permission mode under Linux; Joliet extensions add similar support for the Windows operating systems. Using the -JR option to growisofs causes the created disk to be compatible with both Rock Ridge and Joliet. mkzftree makes a recursive copy of a directory structure, compressing any files that would benefit from compression during the copy process. The resulting directory structure can be passed to mkisofs with the -z option, which will cause mkisofs to create additional Rock Ridge records with information about the data compression used ...»

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