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The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumers’ Ethical Decision-Making Processes Understanding Ethical Consumer Behavior.

Автор:   Sarah S.
мягкая обложка
452 страниц
2008 год
Издательство:   Книга по Требованию
3231 руб
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Описание:More specifically, the impact of 1/ individual characteristics (personal values), 2/ situational circumstances (relationship marketing), and 3/ emotional experiences (guilt) within the ethical decision-making processes of consumers are investigated. Did you ever purchase an item, used it, and returned it to the store afterwards for a refund? Did you ever take something in a supermarket without paying for it? Did you ever keep quiet when receiving too much change at the checkout? These and many more are all widespread everyday deceptions by which we –consumers– benefit at the expense of the seller. . . The general purpose of the present dissertation was to contribute to a more thorough understanding of the why of consumer ethics, allowing marketers to predict unethical consumer behavior, and ultimately prevent consumers from taking advantage of the seller. Did you ever copy a CD (music/video) from a friend?

Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

2990 руб
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The Wild Days. NLP 1972 to 1981

An isomorphic metaphor is a story where the sequence of events of the metaphor match the sequence of events of a person's problem. The therapeutic part comes in when an additional resource is strategically placed in the metaphor which directs the person to a different result. Many experiments were done using anchoring and metaphor in trance, and thru this evolved the understanding of submodalities which was later refined into the swish technique. The understanding of tautologies was also a pattern we experimented with. The main way we dealt with tautologies was to search out both ends of the loop and do a change history on each end of the loop. For example I could be happy if I stop smoking and would stop smoking, if I was happy. This is not a recommended approach as systematic as it was. It was too long and arduous a task. The very early beginnings of the six step reframing model could almost be thought as a send up of the parts' party model. It began something like this. Each individual was given a quantity of ten parts and also a meta part to supervise the decision making process ...»

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