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Online Communities as a Public Relations Tool. Successful Two-Way Communication

Автор:   Valerie P.
мягкая обложка
124 страниц
2009 год
Издательство:   Книга по Требованию
2413 руб
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Описание:One tool to encourage and allow open discussion channels on the internet are online communities. Customer involvement and participation are the principles of the Web 2. 0 movement and must not be ignored by PR practitioners. But if a company comes to terms with listening instead of talking and is willing to give away a certain amount of control, it can benefit immensely on the long-run. They serve as an ideal platform to allow and create a genuine two-way symmetrical conversation between an organisation and its audiences – although they might have a threatening character for the traditional PR principle “control comes from the top”. This work shows how online communities can contribute to a direct and unfiltered communication between an organisation and its audiences.

Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

2990 руб
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On The Wings of Hope. Prose

Three planets in different sectors of the Galaxy for three new races. You have tried to discover pearls on these planets-prisons, Admiral, - and where are your best crew now? Sleeping peacefully in cryogenic capsules onboard of this spaceship which has almost strayed away from a trajectory? -б б б  After the first Collision part of them have awakened, after all. -б б б  IБЂ™ll let you know, Admiral, that after this very first Collision the communication system of the ship has been almost destroyed. Even the woken up crew are practically unable to perform two-way communication. We receive all their reports, while they hardly receive one-two percent of ours. Multiply this by two-three percent of those awakened. According to our calculations the probability that they will manage to correct a course of their vessel on coordinates, which we are trying to transfer to them, and avoid collision with the second Ring, is ... -б б б  I perfectly know this, mister Coordinator. I know it all. Current number of woken up crewmen of the space vessel does not allow us to rely on the successful ship-handling in a manual mode ...»

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