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Marketing Sri Lanka. as an International Tourist Destination

Автор:   Rohan L.
мягкая обложка
136 страниц
2009 год
Издательство:   Книга по Требованию
Цена:
2413 руб
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Описание:Within the last two decades, Sri Lanka’s tourism industry has grown dramatically as one of the main foreign exchange earners and employment provider. It will pinpoint some recommendations that need to be considered in future development plans for the tourism industry in Sri Lanka. In compliance with growing trend, the purpose of this book is to review Sri Lanka as an international tourist destination and its current marketing activities in the tourism trade. Moreover, it investigates the proper use of marketing efforts, and to suggest guidelines for the future destination marketing strategies. We will, moreover, attempt to provide information that will assist particularly destination management policy makers for developing productive marketing strategies. Additionally, the book also aims at mirroring a clear picture of the industry. Since Sri Lanka depends enormously on tourism for its growth and development, this book provides an analysis of marketing efforts within the tourist industry in the island to the international community.


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July 30 // Amnesty International, www.amnesty.org. 30 Sharma A. Maldives to Develop «Safe» Islands for Tsunami-Hit People // Associated Press. 2005. January 19. 31 National Recovery and Reconstruction Plan, Second printing. 2005. March // Ministry of Planning and National Development, Republic of Maldives, p. 29, www.tsunamimaldives.mv. 32 Там же; Tsunami Response, p. 18. 33 Формально срок аренды составлял 25 лет, но примечание к контракту ясно говорило о том, что его можно при некоторых условиях продлить до пятидесяти. Bidding Documents: For Lease of New Islands to Develop as Tourist Resorts // Ministry of Tourism and Civil Aviation. Male: Republic of Maldives. 2006. July 16. P. 4, www.tourism.gov.mv. 34 Charoensuthipan P. Survivors Fighting for Land Rights // Bangkok Post. 2005. December 14; Mydans S. Builders Swoop in, Angering Thai Survivors. 35 The Tsunami in Thailand: January-March 2005 // Asian Coalition for Housing Rights, www.achr.net. 36 Senanayake S., Sengupta S. Monitors Say Troops Killed Aid Workers in Sri Lanka // New York Times. 2006. August 31; Perera A ...»

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