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The World is FlatThis computer remediation work was a huge, tedious job. Who in the world had enough software engineers to do it all? Answer: India, with all the techies from all those IITs and private technical colleges and computer schools. And so with Y2K bearing down on us, America and India started dating, and that relationship became a huge flattener, because it demonstrated to so many different businesses that the combination of the PC, the Internet, and fiber-optic cable had created the possibility of a whole new form of collaboration and horizontal value creation: outsourcing. Any service, call center, business support operation, or knowledge work that could be digitized could be sourced globally to the cheapest, smartest, or most efficient provider. Using fiber-optic cable-connected workstations, Indian techies could get under the hood of your company's computers and do all the adjustments, even though they were located halfway around the world. “[Y2K upgrading] was tedious work that was not going to give them an enormous competitive advantage,” said Vivek Paul, the Wipro executive whose company did some outsourced Y2K drudge work. “So all these Western companies were incredibly challenged to find someone else who would do it and do it for as little money as possible ...» |
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