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What Keeps Us Together and Makes Us Effective?. A collective action approach to the study of information Systems

Автор:   Eliseo V.
мягкая обложка
244 страниц
2010 год
Издательство:   Книга по Требованию
3231 руб
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Описание:The aim of this work is to find the point where a suitable referent or validation criterion would be available. In the last couple of centuries the emphasis has shifted towards being informed about the environment in which actions take place, irrespective of whether these are good or bad. This notion distinguishes members’ activities inside a collective that inform each other as well as contribute to the maintenance of the collective, from collective actions. Knowledge resulting from the use of this notion refers to what makes the collective survive in some environment, and includes knowledge that helps distinguish between (good) actions that contribute to the collective performing its task, and bad ones. In the report it is argued, theoretically and empirically, that this point is characterised by the notion of an internally structured and stable collective performing a collective task. For a long time what was on offer to advice people was restricted to joining divinely inspired or powerful collectives. Further shifts in how action is informed now emphasise the use of interfaces.

Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

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The World is Flat

One of the most interesting examples I have come across of this form of collaboration is a program run by Hewlett-Packard. HP is not an NGO. HP began with a simple question: What do poor people need most that we could sell to them? You cannot design this stuff in Palo Alto; you have to cocreate with the user-customer beneficiary. In order to answer that question, HP created a public-private partnership with the national government in India and the local government in Andhra Pradesh. Then a group of HP technologists convened a series of dialogues in the farming village of Kuppam. It asked residents two things: What are your hopes for the next three to five years? and What changes would really make your lives better? To help the villagers (many of them illiterate) express themselves, HP used a concept called graphic facilitation, whereby when people voiced their dreams and aspirations, a visual artist whom HP brought over from the United States drew images of those aspirations on craft paper put up on the walls around the room. “When people, particularly people who are illiterate, say something and it gets immediately represented on the wall, they feel really validated, and therefore they get more animated and more engaged,” said Maureen Conway, HP's vice president for emerging market solutions, who headed the project. “It raises self-esteem.” Once these poor farmers living in a remote village got loose, they really started aspiring. “One of them said, 'What we really need here is an airport,'” said Conway ...»

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