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Austrian Economics as a Basis for a General Marketing Theory. Potentials and Limitations

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мягкая обложка
92 страниц
2008 год
Издательство:   Книга по Требованию
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2005 руб
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Описание:It follows that research on marketing is highly fragmented. The aim of this book is threefold: It is found that in spite of its epistemological weaknesses in regard to Popper' s criteria, Austrian economics offers important insights for marketing theory in regard to its descriptive and explicative properties. For instance, without marketing, the market process would come to a halt in a state of disequilibrium. Thus, it is the informational role of marketing that improves the choices of alert consumers and helps the market to reach equilibrium. The work at hand is a study on possibilities and obstacles of "Austrian economics" - which emphasises the coordinating role of information (mostly via price-signals) in dynamic markets - as a general marketing-theory. In the field of marketing a number of theories compete for recognition, academic support and theoretical credibility. Firstly, to show different concepts and problems of marketing and marketing-theory; secondly, to discuss epistemological principles and criteria towards marketing theories in general and Austrian economics in particular; finally, to apply epistemological criteria on Austrian economics.


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2990 руб
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Методология экономической науки

Technical progress: a survey. Economic Journal, 82, 1172. Keynes J. M., 1973. The Collected Writings of John Maynard Keynes. Vol. XIV. The General Theory and After. D. Moggridge (ed.). London: Macmillan. Keynes J. N., 1891. The Scope and Method of Political Economy. New York: Kelley & Millman, 1955. (Рус. изд.: Кейнс Д.Н. Предмет и метод политической экономии. М.: И.А. Баландин, 1899.) Kim J., 1991. Testing in modern economics: the case of job search theory. In de Marchi and Blaug, 1991, 105132. Kirzner I. M. I960. The Economic Point of View. Kansas City: Sheed & Ward. 1976. On The Method of Austrian Economics. In Dolan, 1976, 4051. Klamer A. and Colander D., 1990. The Making of an Economist. Boulder, CO: Westview Press. Klant J. J., 1984. The Rules of the Game: The Logical Structure of Economic Theories. Cambridge: Cambridge University Press. Klappholz K., 1964. Value judgements and economics. British Journal for the Philosophy of Science, 15. Reprinted in Hausman, 1984, 267292. Klappholz K. and Agassi J., 1959 ...»

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