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Agenda-Setting and Gatekeeping Functions of Higher Education. An Analysis of the Coverage of Two State Institutions by the State's Two Metropolitan Newspapers

Автор:   David N.
мягкая обложка
140 страниц
2008 год
Издательство:   Книга по Требованию
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2413 руб
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Описание:The public relations (PR) departments of higher education institutions have a responsibility to maintain a strong public image by using the mass media. The study also analyzed the newspaper coverage of the two universities and how the coverage may impact the university' s image. This study examined the PR delivery methods used by the two state research institutions when communicating to the state' s two metropolitan newspapers and the criteria used by each newspaper' s higher education writer in deciding what gets published about the universities. With this in mind, many private and public organizations have focused a large portion of their attention and budget on perfecting their image. Over the past decade problems plaguing universities such as: rising tuition costs, scandals, academic quality concerns have forced administrators to acknowledge a need for a strong positive public image making public relations a core element of university administrative functions. Image plays a significant role in the success of the university. Typically, the imaging process is managed and maintained by public relations (PR).


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

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Oil of Russia

Therefore, the government, in addition to setting targets for increased oil production, decided to build pipelines as the most economical and technically sound method of transporting oil. The Moscow-based Main Pipeline Design Institute [Giprotruboprovod] found a practical solution to this problem in early 1964. Field expeditions led by directors Valery Demosfenov and Khaydar Manerov managed to design a pipeline route that was significantly shorter than that envisioned in the project specifications. Surveying parties led by Anatoly Kretov and Aleksandr Pankin cleared a path through dense forests and impassable taiga swamps, crossing many rivers and water obstacles. The Moscow experts were soon joined by specialists from the Leningrad-based Giprospetsles institute. The two institutes jointly decided to analyze materials in the field, instead of at laboratories, and to provide builders with blueprints on the spot as they conducted research. In doing so, the designers managed to cut the surveying period by two-thirds and were able to analyze materials and give the builders blueprints for the construction of the entire pipeline within five months, the first time something like this had happened in Soviet pipeline construction ...»

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Кольцедержатель "Дерево с оленем", большой, черный.
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Для детей от 3-7 лет. Стол 580х600х450 мм. Стул мягкий: высота до сиденья 320 мм, высота со спинкой 570 мм. Сиденье: 300х280 мм. В наборе:
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Designing Courses For Higher Education
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English for Management Studies in Higher Education Studies. Course Book with 2 audio CDs (+ Audio CD)
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Connecting with Personality Types Adapting the Process Communication Model for Higher Education Writing.
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          1978 руб             2008 год          76 стр.          мягкая обложка

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To achieve this goal, many institutions, especially those from faith-based traditions, have included a spiritual domain as part of academic mission.
          3212 руб             2009 год          280 стр.          мягкая обложка

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Entwicklungspolitisches Agenda-Setting. Eine Untersuchung des veraenderten Stellenwerts der Entwicklungspolitik auf der deutschen Politikagenda
Ziel der Autorin ist es vor dem Hintergrund der dargestellten Beobachtungen, einen Beitrag zur Untersuchung von entwicklungspolitischen Agenda-Setting-Prozessen zu leisten.
          1994 руб             2008 год          120 стр.          мягкая обложка

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Higher Education Accreditation and Organizational Change. The Case of Universidad Tecnologica Nacional in Argentina
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