Managing Tourist Service Quality in the Airline Industry. A Strategic Planning Approach

This is an especially good time for you vacationers who plan to fly, because the Reagan administration, as part of the same policy under which it sold Yellowstone National Park to Wayne Newton, has “deregulated” the airline industry. What this means for you, the consumer, is that the airlines are no longer required to follow any rules whatsoever. They can show snuff movies. They can charge for oxygen. They can hire pilots right out of Vending Machine Refill Person School. They can conserve fuel by ejecting husky passengers over water. They can ram competing planes in midair. These innovations have resulted in tremendous cost savings, which have been passed along to you, the consumer, in the form of flights with amazingly low fares, such as $29. Of course certain restrictions do apply, the main one being that all these flights take you to Newark, New jersey, and you must pay thousands of dollars if you want to fly back out. And now, for those of you who are planning to take your vacations abroad this summer, we ...»