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The Tipping PointThey know where the bathroom is in retail stores. That's the kind of knowledge they have." They are more than experts. An expert, says Price, will "talk about, say, cars because they love cars. But they don't talk about cars because they love you, and want to help you with your decision. The Market Maven will. They are more socially motivated." Price says that well over half of Americans know a Maven or someone close to the Maven's description. She herself, in fact, based the concept around someone she met when she was in graduate school, a man so memorable that his personality serves as the basis for what is now an entire field of research in the marketing world. "I was doing my Ph.D. at the University of Texas," Price said. "At the time I didn't realize it, but I met the perfect Maven. He's Jewish and it was Easter and I was looking for a ham and I asked him. And he said, well, you know I am Jewish, but here's the deli you should go to and here's the price you should pay." Price started laughing at the memory. "You should look him up ...» |
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