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Into tomorrow. Constructing scenarios for the record industry in the 21-century

Автор:   Erik G.A.
мягкая обложка
64 страниц
2010 год
Издательство:   Книга по Требованию
1891 руб
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Описание:"Music is everybody's possession. It's only publishers who think that people own it", said John Lennon. This statement has been evermore current in today's troubled music industry. What will happen to music, and what will happen to the music industry? The latter question is the focus of Into tomorrow. The book addresses the music industry in Sweden through the method of scenario planning. Sweden is a good example when discussing this new type of market. The high-speed internet infrastructure is very well spread, the Pirate party represents Sweden in the European parliament and the country is struggling with it's legislative identity concerning personal integrity of it's citizens and copyright laws. This means that the rest of the world in a few years will likely see the same problems that Sweden is facing now. It is important to point out that Into tomorrow is not an attempt to predict the future. Scenario planning is a method in which particular obstacles or opportunities are detected and serve as tools for decision-making. How Sweden, being something of a pilot project for the music industry, handles this new market might show the rest of the world the way.

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Full-bodied babe

It's too hot for radio, AM or FM. Every other station in the state turned us down because the lyrics were considered suggestive. Besides, everybody's locked into Top Forty." "Reno will play it," Babe staunchly predicted. "I can almost guarantee it." Suzy narrowed her eyes suspiciously. "Do you know something the rest of us don't know?" "Just trust me, Suzy," said Babe with a mysterious smile, patting her friend on the hand. "And tell the girls to tune in Reno's show tomorrow night." The man in the glass booth took one last drag on his cigarette, crushed it in an ashtray and flipped a switch just as the record on the turntable faded out. "Hey, I like that," he told his listeners in his deepest, mellowest broadcasting voice, a cloud of smoke billowing from his mouth. "That was Deep Six with their latest smash, `Show Me No Mercy.' This is your bedroom companion, Jay Reno, gettin' cozy with ya' on WXLV, 93.3 on your FM dial. Comin' up, I've got a music marthon featuring The Tribe, J.C. Tripper, Fly By Night and, by popular demand, the new single from The Boys ...»

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