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Cross-cultural Customer Service in Recreation Management. Multi-ethnic Comparison of Service Quality and Satisfaction

Автор:   Chieh-Lu L.
мягкая обложка
144 страниц
2010 год
Издательство:   Книга по Требованию
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2277 руб
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Описание:The author intended to describe recreation use patterns, trip profiles, and socio-demographic characteristics of an ethnically diverse sample of National Forest recreation visitors as well as to examine the relationships among different cultural backgrounds, perceived service quality, satisfaction, and related variables. Results suggested that managers need to understand and appreciate the ethnic differences in ways of experiencing and enjoying the outdoors, as well as the impact of these differences on service quality, visitor satisfaction and behavioral intentions. This book used cultural values to explain the similarities and differences of customer services among different ethnic groups.


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

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The Rise and Fall of the Third Chimpanzee. Evolution and Human Life

It has potential cross-cultural validity, for it may explain not just phenomena of the Western world but also some otherwise mystifying customs elsewhere, such as kerosene drinking by Indonesian kung-fu experts. I will also reach into the past and apply the theory to the seemingly bizarre practice of ceremonial enemas in ancient Mayan civilization. Let me begin by relating how I arrived at this idea. One day, I was abruptly struck by the puzzle that companies manufacturing toxic chemicals for human use advertise their use explicitly. This business practice would seem a sure route to bankruptcy. Yet, while we do not tolerate advertisements for cocaine, advertisements for tobacco and alcohol are so widespread that we cease to regard their existence as puzzling. It hit me only after I had been living with New Guinea hunters in the jungle for many months, far from any advertising. Day after day, my New Guinea friends had been asking me about Western customs, and I had come to realize through their astonished responses how senseless many of our customs are ...»

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