|
What the Dog Saw: And Other AdventuresOur religion matters, the music we listen to matters, the clothes we wear matter, the food we eat matters БЂ“ and our brand of hair dye matters, too. Carol Hamilton, LБЂ™Orц©alБЂ™s vice president of marketing, says she can walk into a hair-color focus group and instantly distinguish the Clairol users from the LБЂ™Orц©al users. БЂњThe LБЂ™Orц©al user always exhibits a greater air of confidence, and she usually looks better БЂ“ not just her hair color, but she always has spent a little more time putting on her makeup, styling her hair,БЂ«Hamilton told me. БЂњHer clothing is a little bit more fashion-forward. Absolutely, I can tell the difference.БЂ«Jeanne Matson, Hamilton БЂ™s counterpart at Clairol, says she can do the same thing. БЂњOh, yes,БЂ«Matson told me. БЂњThereБЂ™s no doubt. The Clairol woman would represent more the American-beauty icon, more naturalness. But itБЂ™s more of a beauty for me, as opposed to a beauty for the external world. LБЂ™Orц©al users tend to be a bit more aloof. There is a certain warmth you see in the Clairol people ...» |
Код для вставки книги в блог HTML
phpBB
текст
|
|