|
The Tipping PointEIGHT Conclusion FOCUS, TEST, AND BELIEVE Not long ago a nurse by the name of Georgia Sadler began a campaign to increase knowledge and awareness of diabetes and breast cancer in the black community of San Diego. She wanted to create a grassroots movement toward prevention, and so she began setting up seminars in black churches around the city. The results, however, were disappointing. "There'd be maybe two hundred people in church, but we'd get only twenty or so to stay, and the people who were staying were people who already knew a lot about those diseases and just wanted to know more. It was very discouraging." Sadler couldn't get her message to tip outside of that small group. She realized she needed a new context. "I guess people were tired and hungry after the service," she says. "We all have a busy life. People wanted to get home." She needed a place where women were relaxed, receptive to new ideas, and had the time and opportunity to hear something new. She also needed a new messenger, someone who was a little bit Connector, a little bit Salesmen, and a little bit Maven ...» |
Код для вставки книги в блог HTML
phpBB
текст
|
|