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Do's and Don'ts for a Potential Market Entry China as a Market for Austrian Automotive Suppliers.

Автор:   Valeria K.
мягкая обложка
156 страниц
2009 год
Издательство:   Книга по Требованию
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2382 руб
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Описание:For this purpose, a few Austrian automotive supplier companies already present in China have been selected and described in the second part of this study. What is the business practice at the automotive market in China? Where to find business partners? Based on the experience of several international automotive companies on the Chinese market, the aim of this study is to show which problems those companies encountered, what are the risks and challenges of entering the Chinese market and finally to make some recommendations for the Austrian automotive companies willing to expand to China in the future. Through their experience and experience of other foreign companies it is described how they managed to enter the Chinese market and which marketing strategies they had chosen. How is the business outlook of the automotive industry in China? Where are the best chances to find buyers for your product? Who are the main competitors?


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