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Future ShockIt is," he concluded, "perhaps already misleading to talk of an 'American' culture complex." Gruen suggests that particularly among the affluent, educated group, consensus is giving way to what he calls "pockets" of values. We can expect that, as the number and variety of subcults continues to expand, these pockets will proliferate, too. Faced with colliding value systems, confronted with a blinding array of new consumer goods, services, educational, occupational and recreational options, the people of the future are driven to make choices in a new way. They begin to "consume" life styles the way people of an earlier, less choice-choked time consumed ordinary products. MOTORCYCLISTS AND INTELLECTUALS During Elizabethan times, the term "gentleman" referred to a whole way of life, not simply an accident of birth. Appropriate lineage may have been a prerequisite, but to be a gentleman one had also to live in a certain style: to be better educated, have better manners, wear better clothes than the masses; to engage in certain recreations (and not others); to live in a large, well-furnished house; to maintain a certain aloofness with subordinates; in short, never to lose sight of his class "superiority." The merchant class had its own preferred life style and the peasantry still another ...» |
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