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Graphic Design: A History

Автор:   Eskilson S.J.
мягкая обложка
464 страниц
2012 год
Издательство:   Laurence King Publishing
Цена:
3372 руб
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Описание:This distinctive approach enables Stephen Eskilson to discuss the evolution of graphic design in light of prevailing political, social, military and economic conditions, as well as nationalism and gender. In the richly contextualised chapters that follow, he chronicles the history of the early twentieth-century modernist design styles, the wartime politicization of American and Soviet regional styles, the Bauhaus, the rise of the International Style in the 1950s1960s, and the post-modern movement of the 1970s1980s right through to the challenges facing the worlds designers today. After surveying typography from Gutenburg to Bodoni, he traces the impact of the Industrial Revolution and the influence of Art Nouveau and the Arts and Craft movements on the graphic arts. Organized chronologically, the book makes an important critical contribution to the subject by presenting graphic design and typography as deeply embedded in the fabric of society in every era. In addition to 75 new colour images, there is a revised final chapter that includes an up-to-date survey of the wealth of aesthetic, conceptual and technical developments in graphic design over the last few years. This second edition has been carefully reviewed and updated to best reflect contemporary scholarship. Now in its second edition, this wide-ranging, seminal text offers an accessible account of the history of graphic design from the nineteenth century to the present day.


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2990 руб
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The World is Flat

Everyone who went through art school got trained on these programs. Indeed, Bill explained, graphic design got so much easier that it became a commodity. It got turned into vanilla ice cream. “In terms of design,” he said, “the technology gave everyone the same tools, so everyone could do straight lines and everyone could do work that was halfway decent. You used to need an eye to see if something was in balance and had the right typeface, but all of a sudden anyone could hammer out something that was acceptable.” So Greer pushed himself up the knowledge ladder. As publications demanded that all final products be presented as digital files that could be uploaded, and there was no longer any more demand for that precious flap art, he transformed himself into an ideas consultant. “Ideation” was what his clients, including McDonald's and Unilever, wanted. He stopped using pens and ink and would just do pencil sketches, scan them into his computer, color them by using the computer's mouse, and then e-mail them to the client, which would have some less skilled artists finish them. “It was unconscious,” said Greer. “I had to look for work that not everyone else could do, and that young artists couldn't do with technology for a fraction of what I was being paid ...»

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Choosing and Using Paper for Great Graphic Design
A primary resource to inspire original creative thought, it showcases the very best designs created through the ingenious and groundbreaking use of paper and printing techniques.
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Big Book of Graphic Design
This book also contains a visual index for quick reference and designers` contact details.
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From what&s hot in type to the coolest new colour, to the style and mood of the moment, the fashion world sets the tone and the look for the wider design community. This volume presents a diverse portfolio of innovative design work inspired by cutting-edge fashion trends. It features fashion examples from print advertising (magazines), retail space (store displays), packaging (boxes and bags) and more. Each photograph is accompanied by a description of materials used in the design and sidebar features explore the role of industry players such as art directors, photographers, models, magazine editors and stylists. When it comes to trends no segment of the design world is more powerful, more influential or more closely watched than fashion.
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          1856 руб             2009 год          600 стр.          мягкая обложка

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          984 руб             2010 год          256 стр.          мягкая обложка

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AGI: Graphic Design Since 1950
The Alliance Graphique Internationale – the AGI – is an e lite club. Since its inception in 1951, its members have been collectively responsible for the identity design of most of the world’s top corporations and institutions as well as for countless examples of globally known packaging, publications, illustration and posters. This lavishly illustrated reference presents biographies of almost every AGI member to date, including such luminaries as Alan Fletcher, Josef Mu ller-Brockman, Adrian Frutiger, Milton Glaser, Stefan Sagmeister, Cassandre, Dick Bruna, Bruno Munari and Irma Boom, accompanied by reproductions of their best – and often iconic – work.
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Creative Process in Graphic Design Design Diaries:
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Volume: Writings on Graphic Design, Music, Art, and Culture
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          2138 руб             2010 год          256 стр.          мягкая обложка

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          1304 руб             2012 год          240 стр.          мягкая обложка

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Jettisoning rules that no longer seemed relevant in the postmodern era, designers and typographers have reassessed their roles and forged experimental new approaches.
          1313 руб             2013 год          192 стр.          мягкая обложка

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          2827 руб             2008 год          224 стр.          мягкая обложка

The Logo Design Toolbox. Time Saving Templates for Graphic Design (+ DVD)
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          3441 руб             2013 год          234 стр.          мягкая обложка

Make Your Own Luck. A DIY Attitude to Graphic Design and Illustration
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          2129 руб             2014 год          224 стр.          мягкая обложка

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Clear learning objectives at the start of each chapter, helping students focus on what they need to know.
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