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In Effect: Groundbreaking Finishes and Materials in Graphic Design

Автор:
твердый переплет
272 страниц
2012 год
Издательство:   Promopress
Цена:
3027 руб
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Описание:Showcasing pioneering examples of innovative materials and technology in design using a wide variety of techniques, this book is essential for all graphic designers wanting to stretch their skills to the limit, find fresh inspirations, and design solutions for their artwork. In Effect offers an unparallel selection of groundbreaking uses of materials, processes, and finishes in graphic design and packaging from an international selection of the most creative practitioners in the industry. From laser cutting, binding, and folding to letterpress, ink, embossing, and lamination, this cutting-edge work explores fresh approaches and new ways of thinking for designers working in graphic design and packaging.


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

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The World is Flat

Everyone who went through art school got trained on these programs. Indeed, Bill explained, graphic design got so much easier that it became a commodity. It got turned into vanilla ice cream. “In terms of design,” he said, “the technology gave everyone the same tools, so everyone could do straight lines and everyone could do work that was halfway decent. You used to need an eye to see if something was in balance and had the right typeface, but all of a sudden anyone could hammer out something that was acceptable.” So Greer pushed himself up the knowledge ladder. As publications demanded that all final products be presented as digital files that could be uploaded, and there was no longer any more demand for that precious flap art, he transformed himself into an ideas consultant. “Ideation” was what his clients, including McDonald's and Unilever, wanted. He stopped using pens and ink and would just do pencil sketches, scan them into his computer, color them by using the computer's mouse, and then e-mail them to the client, which would have some less skilled artists finish them. “It was unconscious,” said Greer. “I had to look for work that not everyone else could do, and that young artists couldn't do with technology for a fraction of what I was being paid ...»

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Подставка для бумаг вертикальная "Techno" (классическая).
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Магнитные Пифагорики №1.
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