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Наименование:

Graphic Design for Fashion

Автор:   Hess J.
твердый переплет
240 страниц
2010 год
Издательство:   Laurence King Publishing
Цена:
1637 руб
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Описание:This visually-led book contains a global selection of the best graphic design studios' work for the fashion industry-from packaging and lookbooks to swing tags and invitations-with exclusive insights from both clients and designers. The book reflects the exciting graphic developments in the field of fashion.


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The World is Flat

Everyone who went through art school got trained on these programs. Indeed, Bill explained, graphic design got so much easier that it became a commodity. It got turned into vanilla ice cream. “In terms of design,” he said, “the technology gave everyone the same tools, so everyone could do straight lines and everyone could do work that was halfway decent. You used to need an eye to see if something was in balance and had the right typeface, but all of a sudden anyone could hammer out something that was acceptable.” So Greer pushed himself up the knowledge ladder. As publications demanded that all final products be presented as digital files that could be uploaded, and there was no longer any more demand for that precious flap art, he transformed himself into an ideas consultant. “Ideation” was what his clients, including McDonald's and Unilever, wanted. He stopped using pens and ink and would just do pencil sketches, scan them into his computer, color them by using the computer's mouse, and then e-mail them to the client, which would have some less skilled artists finish them. “It was unconscious,” said Greer. “I had to look for work that not everyone else could do, and that young artists couldn't do with technology for a fraction of what I was being paid ...»

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Манеж детский игровой "Динозаврики" (120х100х74 см).
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