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Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues

Автор:   Flynn
мягкая обложка
224 страниц
2011 год
Издательство:   AMACOM
Цена:
407 руб
Количество

способы доставки и оплаты
Описание:"From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs - or "blogs" - are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is sure to suffer the consequences. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures your business needs. You'll learn how to: * Legally and ethically regulate employees' personal blogs that mention the company * Protect trade secrets and other proprietary information * Manage the legal and business exposure associated with corporate blogs * Respond swiftly and effectively to blog assaults against the company -- and much more. The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you've established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and success stories from real-life companies, including IBM and Stonyfield Farms, Blog Rules is the one guide you need to ensure that your organization is helped and not hindered by this revolutionary tool."


Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка Orthomol Immun Junior Сила иммунитета на страже Вашего ребенка

2990 руб
Бесплатная доставка


Dave Barry’s Greatest Hits

Snews Readers are sometimes critical of me because just about everything I write about is an irresponsible lie. But now I’m going to write a column in which everything is true. See how you like it. Our first true item comes from a news release from the j I Case company. For the benefit of those of you who have real jobs and are not involved in the news business, I should first explain that a news release is an article that has been typed up by a public-relations professional hired by a client who wants to get certain information published, which is then mailed out to several thousand newspapers, almost all of which throw it away without reading it. If you ever commit a really horrible crime and you want to keep it out of the papers, you should have a public-relations professional issue a news release about it. You ask: “Wouldn’t it be more efficient if the public-relations professionals simply threw the releases away themselves?” Frankly, that is the kind of ignorant question that makes us journalists want to forget about trying to inform the public and instead just sit around awarding journalism prizes to each other. But I’ll tell you the answer: Because this is America ...»

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Набор детской посуды "Принцесса", 3 предмета.
Набор посуды для детей включает в себя три предмета: суповую тарелку, обеденную тарелку и кружку. Набор упакован в красочную, подарочную
397 руб
Раздел: Наборы для кормления
Настольная игра "Найди пару", арт. ВВ2411.
Игра помогает тренировать память, концентрировать внимание и развивать зрительно-моторную координацию движений. Игра способствует
411 руб
Раздел: Прочие
Дневник школьный "Пробка", цвет обложки синий.
Формат: А5+ (210х170 мм). Количество листов: 48. Внутренний блок: тонированный офсет 70 г/м2. Способ крепления блока:
362 руб
Раздел: Для младших классов


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