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The Tipping PointIt's not about mimicking adult behavior, which is why teenage smoking is rising at a time when adult smoking is falling. Teenage smoking is about being a teenager, about sharing in the emotional experience and expressive language and rituals of adolescence, which are as impenetrable and irrational to outsiders as the rituals of adolescent suicide in Micronesia. How, under the circumstances, can we expect any adult intervention to make an impact? "Telling teenagers about the health risks of smoking — it will make you wrinkled! It will make you impotent! It will make you dead! — is useless," Harris concludes. "This is adult propaganda; these are adult arguments. It is because adults don't approve of smoking — because there is something dangerous and disreputable about it — that teenagers want to do it." 6. If trying to thwart the efforts of Salesmen — if trying to intervene in the internal world of adolescents — doesn't seem like a particularly effective strategy against smoking, then what of stickiness? Here the search for Tipping Points is very different ...» |
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