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Retro Graphic Design Pocket Essentials

Автор:   Raimes J.
мягкая обложка
240 страниц
2011 год
Издательство:   Thames&Hudson
Цена:
721 руб
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Описание:Retro Graphic Design Pocket Essentials is a visual sourcebook for contemporary designers looking to simulate the timeless styles of the past. Chapters broken down into key trends of the decades offer design modules that put each style into context, explaining how it originated and was used at the time, but also deconstructing the defining characteristics to make it easy to recreate today. Motifs from classical and Renaissance art and the evergreen graphic styles of the nineteenth century are included, with focus on the major design movements of the twentieth century everything from Gothic Revival, Art Nouveau and Futurism to 60s Pop Art and Postmoderism of the 70s and 80s. Richly illustrated and meticulously researched, Retro Graphic Design Pocket Essentials is a visual encyclopedia of all the ingredients that go into vintage design. Each design detail from ornamentation and illustration style to colour palettes and letterforms is analysed and explained.


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2990 руб
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The World is Flat

Everyone who went through art school got trained on these programs. Indeed, Bill explained, graphic design got so much easier that it became a commodity. It got turned into vanilla ice cream. “In terms of design,” he said, “the technology gave everyone the same tools, so everyone could do straight lines and everyone could do work that was halfway decent. You used to need an eye to see if something was in balance and had the right typeface, but all of a sudden anyone could hammer out something that was acceptable.” So Greer pushed himself up the knowledge ladder. As publications demanded that all final products be presented as digital files that could be uploaded, and there was no longer any more demand for that precious flap art, he transformed himself into an ideas consultant. “Ideation” was what his clients, including McDonald's and Unilever, wanted. He stopped using pens and ink and would just do pencil sketches, scan them into his computer, color them by using the computer's mouse, and then e-mail them to the client, which would have some less skilled artists finish them. “It was unconscious,” said Greer. “I had to look for work that not everyone else could do, and that young artists couldn't do with technology for a fraction of what I was being paid ...»

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