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The Tipping PointSomehow a large number of people in New York got "infected" with an anti-crime virus in a short, time. The second distinguishing characteristic of these two examples is that in both cases little changes had big effects. All of the possible reasons for why New York's crime rate dropped are changes that happened at the margin; they were incremental changes. The crack trade leveled off. The population got a little older. The police force got a little better. Yet the effect was dramatic. So too with Hush Puppies. How many kids are we talking about who began wearing the shoes in downtown Manhattan? Twenty? Fifty? One hundred — at the most? Yet their actions seem to have single-handedly started an international fashion trend. Finally, both changes happened in a hurry. They didn't build steadily and slowly. It is instructive to look at a chart of the crime rate in New York City from, say, the mid-1960s to the late 1990s. It looks like a giant arch. In 1965, there were 200,000 crimes in the city and from that point on the number begins a sharp rise, doubling in two years and continuing almost unbroken until it hits 650,000 crimes a year in the mid-1970s ...» |
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