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Steve Jobs: A BiographyБЂњThe only thing thatБЂ™s important is how well it works. Nobody is going to see the PC board.БЂ« Jobs reacted typically. БЂњI want it to be as beautiful as possible, even if itБЂ™s inside the box. A great carpenter isnБЂ™t going to use lousy wood for the back of a cabinet, even though nobodyБЂ™s going to see it.БЂ« In an interview a few years later, after the Macintosh came out, Jobs again reiterated that lesson from his father: БЂњWhen youБЂ™re a carpenter making a beautiful chest of drawers, youБЂ™re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. YouБЂ™ll know itБЂ™s there, so youБЂ™re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.БЂ« From Mike Markkula he had learned the importance of packaging and presentation. People do judge a book by its cover, so for the box of the Macintosh, Jobs chose a full-color design and kept trying to make it look better ...» |
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