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Blink: The Power of Thinking Without ThinkingHe quotes everyone the same price, sacrificing high profit margins on an individual car for the benefits of volume, and word of his fairness has spread to the point where he gets up to a third of his business from the referrals of satisfied customers. БЂњCan I simply look at someone and say, БЂThis person is going to buy a carБЂ™?БЂ«asks Golomb. БЂњYouБЂ™d have to be pretty darn good to do that, and thereБЂ™s no way I could. Sometimes I get completely taken aback. Sometimes IБЂ™ll have a guy come in waving a checkbook, saying, БЂIБЂ™m here to buy a car today. If the numbers are right, IБЂ™ll buy a car today.БЂ™ And you know what? Nine times out of ten, he never buys.БЂ«5. Think About Dr. King What should we do about Warren Harding errors? The kinds of biases weБЂ™re talking about here arenБЂ™t so obvious that itБЂ™s easy to identify a solution. If thereБЂ™s a law on the books that says that black people canБЂ™t drink at the same water fountains as white people, the obvious solution is to change the law. But unconscious discrimination is a little bit trickier ...» |
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